Advanced Professional Diploma in
Strategic Brand Management:
Building, Positioning, and Sustaining Powerful Brands
Strategic Brand Management is a highly practical, application-oriented program designed to help professionals build, position, and grow powerful brands in today’s dynamic and competitive markets. Focused on real-world strategies with minimal theoretical content, this course equips participants with the tools to create differentiated brand identities, manage brand equity, align branding with business goals, and execute effective brand positioning across multiple touchpoints. Through case studies, brand audits, customer insight mapping, and interactive workshops, participants will develop the strategic mindset and execution skills needed to lead brand success from the ground up.
Class Method:
- Interactive workshops
- Role-playing exercises
- Case studies
- Hands-on practices
Assessment and Certification:
- In session exercise
- Application focused exercise
- 1 Capstone Project
- 1 Final Exam
Note: Only 20 seats available to ensure personalized attention and interactive engagement.
- Course Duration: 1.5 Months
- Class Duration: 2 Hours
- Total Session: 8
- Ongoing Batch: Batch 06
- Class Starts: 29 May, 25
- Classes on: Sunday & Thrusday
- Classes Time: 09:00 PM - 11:00 PM
Course Content
এই Advanced Certified কোর্সটি Practical & Application Based বিশদ আলোচনা দিয়ে সাজানো, যাতে আপনি Branding and Marketing এর ডোমেইনে এক্সপার্ট ও ভবিষ্যতের CMO,CEO হয়ে উঠতে পারেন
Become a strategic Marketer with Country’s best CMO, CEO,HODs to take your career in to the next level.
-Learn from the leaders
-Lead the future
Module 1: Introduction to Brand Management
-Definition and Importance of Branding
-The Role of Brands in Consumer
-Decision-Making Brand Management Practices
Module 2: Strategic Brand Positioning and Differentiation
-Understanding Market Segmentation and Targeting
-Crafting a Unique Value
-Proposition Positioning Strategies and Competitive Advantage
-Real world Business case esamples
Module 3: Building Brand Equity
-Components of Brand Equity
-Customer-Based Brand Equity (CBBE) Model
-Leveraging Equity Through Brand Extensions and Partnerships
-Real-world business case examples
Module 4: Brand Identity and Architecture
-Developing a Consistent Brand Identity
-Brand Personality and Voice
-Brand Architecture: Monolithic, Endorsed, and Freestanding Strategies
-Real-world business case examples
Module 5: Brand Communication and Storytelling
-Integrated Marketing Communications (IMC)
-Crafting a Compelling Brand Narrative
-Digital Branding and Social Media
-Real-world business case examples
Module 6: Brand Experience and Touchpoints
-Designing Brand Touchpoints Across Customer Journeys
-Emotional and Sensory Branding
-User Experience (UX) and Service Design in Branding
-Real-world business case examples
Module 7: Managing Brand Crises and Reputation
-Types of Brand Crises and Risk Assessment
-Crisis Communication Strategies
-Rebuilding Trust and Brand Recovery
-Real-world business case examples
Module 8: Brand Analytics, Metrics, and Future Trends
-Key Brand Performance Metrics (e.g., Brand Awareness, NPS, Loyalty)
-Using Data for Brand Insights and Strategy
-Emerging Trends in Branding
Module 9: project Presentation
– Make real life project presentation using modules
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Milestones and
Achievements
Highlighting our impactful accomplishments and successful milestones with meaningful metrics.
Industry Expert Faculties
Our trainers are highly experienced in business, marketing, branding
New
25+ Years of HR Experience
Chief Human Resources Officer
SPML Infra Limited - INDIA (The Largest Infrastructure company in South Asia)
Universities connected with University of Minnesota, Yale University, University of Michigan, University of California,University of Toronto, University of Pennsylvania SHRM- USA