Brand Marketing and Competitive Sales Strategy
Industry Expert Resources
Our Facilitators are highly experienced in business, marketing, and branding
G. M. Kamrul Hassan
30 Years Experienced
CEO- AKIJ Infotech,AKIJ BPL,AKIJ Telecom LTD
- EX: CEO – IGLOO, Sindabad.com
- EX: CMO- PRAN
- Ex: Marketing Head- Fonterra brand Singapore, New Zealand Dairy Bangladesh, Rahimafrooz
- Ex: Brand Manager – Nestle Bangladesh
- Course Duration: 1.5 Months
- Class Duration: 2 Hours
- Total Session: 10
- Fees : 5000 (2 installments)
- Class Starts: 10 August, 25
- Classes on: Sunday & Wednesday
- Classes Time: 09:00 PM - 11:00 PM
নিচের দিকে বিস্তারিত Course Contents দেখে রেজিস্ট্রেশন ফর্মটি পূরণ করুন
Course Content
Module 1: Foundations of Strategic Brand & Marketing Management
-Learning Focus: Core concepts of branding and marketing aligned with business growth.
-What is a brand vs. a product vs. business?
-Strategic role of marketing in business expansion
-The alignment of branding, marketing, and corporate goals
-Real-World Example
Module 2: Customer-Centric Market Segmentation & Targeting
-Learning Focus: Identifying and targeting profitable customer segments.
-Market segmentation approaches: demographic, psychographic, behavioral
-Creating actionable customer personas
-Targeting vs. positioning strategies
-Real-World Example
Module 3: Brand Positioning & Competitive Differentiation
–Learning Focus: Positioning brands strategically to stand out.
-Brand positioning frameworks
-Building a compelling value proposition
-Competitive analysis and brand mapping
-Real-World Example
Module 4: Building and Sustaining Brand Equity
-Learning Focus: Creating long-term brand value
-What is brand equity? Keller’s CBBE and Aaker’s models
-Tactics for building equity: trust, visibility, and loyalty
-Measuring and leveraging brand equity
-Real-World Example
Module 5: Integrated Brand Identity and Architecture
–-Learning Focus: Creating a cohesive identity and managing brand portfolios
-Components of brand identity: logo, tone, typography
-Designing brand architecture: house of brands vs. branded house
-Brand consistency across channels and sub-brands
Real-World Example
Module 6: Strategic Marketing Planning for Business Growth
–-Learning Focus: Building actionable marketing strategies aligned with business goals
-Marketing planning cycle
-Aligning marketing objectives with business KPIs
-Budgeting and resource allocation
-Real-World Example
Module 7: Brand Communication & Storytelling
–Learning Focus: Communicating brand value through narrative
-Crafting a brand story that connects
-Messaging frameworks and storytelling models
-Media planning: Paid, Owned, Earned
-Real-World Example
Module 8: Digital Branding & Online Presence
–Learning Focus: Building and optimizing digital brand identity.
-Essentials of digital branding
-Social media strategy and influencer branding
-Online reputation management
-Real-World Example
Module 9: Designing Brand Experiences & Customer Journeys
–Learning Focus: Creating memorable customer-brand interactions
-Mapping brand touchpoints and journeys
-Delivering consistent omnichannel experiences
-Personalization and customer experience (CX) metrics
-Real-World Example
Module 10: Managing Brand Reputation and Crisis Communication
–Learning Focus: Protecting brand value under pressure
-Identifying potential brand risks
-Crisis communication frameworks
-Rebuilding trust post-crisis
-Real-World Example
Module 11: Competitive Sales Strategy
- Understanding the Competitive Sales Strategy B2B vs B2C sales strategy dynamics
- Market and Competitive Intelligence
- Analyzing buyer personas and purchase motivations Crafting a
- Strategic Sales Plan
Strategic Sales Execution
Module 12: Analytics in Brand, Marketing, Sales for Performance Measurement
- Learning Focus: Measuring branding and marketing effectiveness.
- ROI of branding and marketing investments Different Metrics
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