Sales Mastery
Industry Expert Resources
Our Facilitators are highly experienced in business, marketing, and branding
G. M. Kamrul Hassan
30 Years Experienced
CEO- AKIJ Infotech,AKIJ BPL,AKIJ Telecom LTD
- EX: CEO – IGLOO, Sindabad.com
- EX: CMO- PRAN
- Ex: Marketing Head- Fonterra brand Singapore, New Zealand Dairy Bangladesh, Rahimafrooz
- Ex: Brand Manager – Nestle Bangladesh
- Course Duration: 1 Months
- Class Duration: 2 Hours
- Total Session: 7
- Class Time: 9 PM -11PM
- Class Starts: 22 OCT, 25
- Classes on: Sunday & Wednesday
- Course
নিচের দিকে বিস্তারিত Course Contents দেখে রেজিস্ট্রেশন ফর্মটি পূরণ করুন
Course Content
Module 1: Sales Penetration in retail and Channels of Distribution to create best impact in demand Generation
Key topics :
a. How to create best bench market in retails keeping the market dynamics
b. Retail and Channel analysis basis on SKU Penetration – How to create best impact and result driven works to grab the market potential
c. How to Bring Best share amongst handlers – to optimize the sales in channels
d. Impact of Numeric and weighted Distribution in the retails
e. How to maximize Channels of Distribution
f. Matching the ROI of Dealers /retailers and off course Team’s ROI – how to do that
g. Trade marketing, offers and How to expedite best in the market to grab best outputs
h. Prioritization (80/20 rule in business and team management )
Module 2: Sales Mindset Shift (The Foundation)
Key Topics:
• Sales as a noble profession: Value creation vs. product pushing
• Growth mindset vs. comfort zone mindset
• Handling rejection & building resilience
• Taking ownership — “No excuses, only execution”
Module 3: Product & Market Mastery
“You can’t sell what you don’t deeply understand.”
Key Topics:
• Knowing your product inside out: features, benefits, differentiators
• Market landscape & competition mapping
• Customer pain points & positioning your solution
• Storytelling around products (not just specs)
Module 4: Prospecting & Lead Generation
“Pipeline is oxygen — without it, sales die.”
Key Topics:
• Identifying Ideal Customer Profile (ICP)
• Building & segmenting prospect lists
• Effective cold calling & cold messaging
• Social selling (LinkedIn, WhatsApp etiquette)
• Lead nurturing strategies
Module 5: Consultative Selling Techniques
“Top salespeople don’t sell — they solve.”
Key Topics:
• SPIN & Solution Selling frameworks
• Asking powerful, open-ended questions
• Active listening & reading buying signals
• Handling objections with empathy & logic
• Value-based vs. price-based negotiation
Module 6: Closing Like a Pro
“Closing is not pressure — it’s the natural outcome of trust.”
Key Topics:
• Recognizing buying signals
• Trial closes & assumptive closes
• Negotiation tactics without losing value
• Overcoming last-minute hesitations
• Follow-up discipline & deal hygiene
Module 7: Personal Growth & Long-Term Mastery
“Average reps chase targets. Masters build careers.”
Key Topics: Top demanding Skills
• Time management for salespeople
• Personal learning roadmap
• Building reputation & trust in market
• Networking for influence
• Balancing hustle with mental health
Module 8: Service selling /marketing for Corporate or B2B selling
Understanding Service Selling
“You can’t touch it, but you can make people believe in it.”
Key Topics:
• Difference between product selling vs. service selling
• Tangible vs. intangible value — where service stands
• Importance of trust, credibility & reputation
• Common myths & challenges in service sales
Knowing Your Service Inside Out
“You are the product. Your knowledge sells the service.”
Key Topics:
• Core offering, features & service scope
• Unique differentiators (Why us vs. competitors)
• Proof of performance (Case studies, testimonials, data)
• Building confidence to represent the brand
Customer Understanding & Solution Positioning
“People don’t buy services — they buy solutions to their pain.”
Key Topics:
• Identifying Ideal Customer Profile (ICP) for services
• Deep discovery: understanding pain points, aspirations, and gaps
• Consultative approach — selling by solving
• Positioning your service as the trusted solution
Value Communication & Trust Building
“In service sales, value is not shown — it’s felt.”
Key Topics:
• Translating features into value outcomes
• ROI storytelling — how service impacts time, cost, growth, reputation
• Trust-building elements: credentials, expertise, relationships
• Handling skepticism & invisible objections
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